Customer Satisfaction Survey in Automobile Industry

It’s time for investment in customer experience management (CEM) in automobile industry. The CEM solution enables automobile manufactures, dealers and service providers to capture the "voice of the customer" through digital campaigns & surveys for collecting continuous and real-time feedbacks. The solution helps to analyze automotive customer experience feedbacks, which are captured by Email, SMS, mobile or web applications responses and all digital and social network channels. The real-time reporting of customer experience survey for automobile industry leverages substantial benefits to the consumers, the Dealers and the Manufacturers.


Digital Campaigns For Automobile Brands

In automotive industry, the customer experience management (CEM) is not straight forward. In case of automobile industry sales dealers, or after sales service dealers, with challenges of enhancing dealer-manufacturer CEM data integration is managed by CHI® Express customer experience management (CEM) tool. Configure your customized and targeted survey for all dealers with branding or after sales customer experience questions, message, channel and timing for your customer satisfaction surveys through the intelligent CEM tool. This solution is integrated with IT enabled Haapi CEM framework. We provide comprehensive products and services to help you more effectively reach existing customers in order to increase customer loyalty, improve automobile customer relations and maximize brand advocacy across multiple channels.

Basic processes and service skills are in place in most automobile dealerships, but to truly differentiate, automakers need to further emphasize after sales service experience in addition to the customer experience during test drive, booking, or purchase. Finally needs automobile brand experience identification, and competitor comparison—seemingly small steps that can make a big difference in delivering automotive industry customer experience.


CEM solution enables to automobile manufactures, and dealers to capture CX through real-time customer satisfaction survey.


Improve and manage automobile customer experience campaigns with customized survey questions, schedules,


Online campaign insights to build and optimize automobile digital surveys for improved customer experience through multichannel.


Improve the effectiveness of experience of automobile customers by digital campaigns, collecting continuous real-time feedback.

Comprehensive CEM Processes For Automotive Companies

Achieve Continuous Customer Engagement, by unifying online and offline information to create a true multi-channel view of each customer experience feedback. From online reviews to structured surveys, to open-ended comments and voice feedback, allowing customers to tell their stories which solicit high response rates and rich, accurate customer experience data. Once customer stories are collected and actionable insights surfaced, the CX dashboards help to compare the improvements in Voice of Customer, Customer Engagement, Employee Engagement, and Social Advocacy. Haapi CX framework helps to share brand, business, and relationship-building information inside your organization.


After-sales services bring car-makers closer to their customers using digital customer relationship management that focuses on CX throughout the after sales phase.


Paradigm shift for CEM integrated with CRM through centralized customer data. Real-time customer experience feeds are the future differentiator for automotive OEMs.


Online car configurator on OEM automobile websites is the starting point of digital customer experience to establish contact between the brand and customer.


The CX solution empowers automobile companies with more actionable data, and make the feedback process a more engaging, positive experience for customers.