Customer satisfaction survey data capture through Haapi™
framework and reporting on the different satisfaction levels through CHI®
Express for all banking customers. Recent findings suggest that while private banks
have been able to attract the younger customers with higher educational levels,
who are comfortable with multi channel banking, the customers of the national bank
are older and more satisfied with the traditional facilities. The results from this
study could provide managerial lessons on assessment of strengths and improvement
of services and in evolving a research strategy that will benefit the management
of banks. Haapi™
integrated with CHI® Express helps to develop
Customer-focused strategies, surveys, metrics, and best practices for bank to achieve customer
happiness index and link such target customer satisfaction index with key performance
indicators for the country level, regional level, state level, city level, and branches
level as well.
Banking application navigation and internet banking platform.
Features and transactions offered via internet banking.
Ease of access to customer care/ relationship manager.
Ease of operations and transactions at Branch / ATM .